Mother's Day: A Closer Look
Amit Bhuta
I use non-traditional marketing to inspire the most motivated buyers to pay the max for Miami luxury homes...
I use non-traditional marketing to inspire the most motivated buyers to pay the max for Miami luxury homes...
Modern Mother's Day
It all began in the United States, at the initiative of Ann Reeves Jarvis in the early 20th century. This is not (directly) related to the many traditional celebrations of mothers and motherhood that have existed throughout the world over thousands of years, such as the Greek cult to Cybele, the Roman festival of Hilaria, or the Christian Mothering Sunday celebration (originally a commemoration of Mother Church, not motherhood).
Gone But Not Forgotten
Her campaign to make Mother's Day a recognized holiday in the United States began in 1905, the year her mother, Ann Reeves Jarvis, died. Ann Jarvis had been a peace activist who cared for wounded soldiers on both sides of the American Civil War, and created Mother's Day Work Clubs to address public health issues. Anna Jarvis wanted to honor her mother by continuing the work she started and to set aside a day to honor all mothers because she believed a mother is "the person who has done more for you than anyone in the world".
A National Event
In 1908, the U.S. Congress rejected a proposal to make Mother's Day an official holiday. However, owing to the efforts of Anna Jarvis, by 1911 all U.S. states observed the holiday, with some of them officially recognizing Mother's Day as a local holiday (the first being West Virginia, Jarvis' home state, in 1910). In 1914, Woodrow Wilson signed a proclamation designating Mother's Day, held on the second Sunday in May, as a national holiday to honor mothers.
An Unexpected Result
Although Jarvis was successful in founding Mother's Day, she became resentful of the commercialization of the holiday. By the early 1920s, Hallmark Cards and other companies had started selling Mother's Day cards. Jarvis believed that the companies had misinterpreted and exploited the idea of Mother's Day, and that the emphasis of the holiday was on sentiment, not profit. As a result, she organized boycotts of Mother's Day, and threatened to issue lawsuits against the companies involved.
A Legacy is Born
In 1912 Anna Jarvis trademarked the phrase "Second Sunday in May, Mother's Day, Anna Jarvis, Founder", and created the Mother's Day International Association. She specifically noted that "Mother's" should "be a singular possessive, for each family to honor its own mother, not a plural possessive commemorating all mothers in the world."
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