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The Compass Difference Series Pt 2

Amit Bhuta

I use non-traditional marketing to inspire the most motivated buyers to pay the max for Miami luxury homes...

I use non-traditional marketing to inspire the most motivated buyers to pay the max for Miami luxury homes...

May 7 5 minutes read

Trailblazers for Agents Across the Real Estate Industry

When it comes to marketing, the bottom line is to sell, whether it be services and products to consumers or company culture to potential employees. Our world today is saturated with advertisements attempting to gain our attention. When it comes down to it, we don’t always really know what we are buying, or why.

Compass shares rank with some of the leading brands around the globe, all with marketing techniques that distinctly set them apart from others. They are able to easily create messages that capture the attention of consumers and agents by simply sharing who they are. 

When you have a clearly defined mission and vision, there isn’t any need to sell anything; attracting the people you want to be connected to comes with ease.

Compass started with imagination, with an idea. That idea grew into a purpose setting the tone for every step, big and small, that followed. Like other distinguishing brands, Compass is anchored in integrity and authenticity. 

In some ways, companies that come from this spirit have an easier time selling themselves because what they say, is always true. They never need to stretch the truth or embellish their products or services to sell themselves. 

And all of this also makes recruiting for Compass a breeze because agents naturally gravitate toward them.

Recruiting agents at Compass is taken so seriously that it has its own dedicated marketing team! Recruiting specialists to search across the nation for agents that are aligned with their culture or looking to thrive in the one that Compass offers. 

By only hiring the top 10% of agents from the top 20 markets in the US, Compass is able to consistently deliver quality services to clients that exceed expectations.

Not unlike other premier companies, Compass provides a company culture that naturally attracts top talent and keeps them happy and excited by surrounding them with support, developmental opportunities, and a positive environment designed to spark lifelong careers. 

So, when it comes to selling Compass to agents, there isn’t much selling to do at all. By identifying potential agents based on their collaborative spirit, lack of ego and passion to learn, and not on sales numbers, marketing becomes more like networking.

Compass also uses marketing to reach new sellers and buyers. They say the best way to attract like-minded people is to show them who you are through your actions. At Compass, we show potential buyers and sellers what we can do for them, and we show them how we do it. 

With the support of our advanced tech experts, hand-picked agents, and momentous energy, we are able to do things for our clients that other brokerages cannot. 

Again, without selling, we are able to work with buyers and sellers across the nation because each of us individually, and collectively, are invested in positively impacting their lives.

Compass is renowned for its ability to leverage clients’ homes in the competitive market. Once a client starts working with a Compass agent, they have access to a collection of dynamic tools via their dedicated agent that understands a home is one of the most important investments of a lifetime. 

Because of this, agents go all out! From social media savvy and videography expertise to data specialists and brand strategist, clients that partner with Compass are in a win-win relationship backed by some of the most effective professionals in the world.

Compass isn’t successful because of the know how to sell themselves. Compass is the leading independent brokerage in the US because they have found a better way to attract agents, serve clients and make the world a better place one relationship at a time.

The Compass Difference Series Pt 1

Although he was born in India, Amit Bhuta has been living in South Florida for over 40 years and truly loves everything about his home in Miami. ... Trailblazers for Agents Across the Real Estate Industry Every company's job is to sell their brand, whether that be for products or services.

“Our home, priced at $1,225,000 was on the market for ONE YEAR with a local realtor without any offers...... Amit sold it in 34 days at a price we were very happy with.” 

- Alicia Sandoval

“His high-end, digital marketing for sellers is truly cutting-edge and worlds ahead of the competition. Amit also offers hands-on buyer services that are the best you will find in the Coral Gables area. Hire him for all your real estate needs!”

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